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Companies that are bluewashing make it more difficult for consumers to understand the impacts of their purchasing decisions as they struggle to differentiate between valid and invalid claims. Greenwashing is no more than a marketing tactic to sell more products at a higher price and it makes it difficult for people to make smart choices. What is bluewashing? Bluewash also prevents the development of a new sustainable and ethical economy. It slows down sustainability and social responsibility efforts drastically.

More brands and retailers should step up their efforts and communicate them effectively. More sustainability-focused companies are bound to have better performance as they concentrate on long-term strategy, not just short-term gains. We already gave an example of bluewashing in the clothes industry above. Water pollution is a huge problem, so clothes dyes need to be non-toxic. But as the Netflix documentary Seaspiracy highlighted, the fishing industry has a huge bluewashing problem too.Find sources: "Bluewashing"– news · newspapers · books · scholar · JSTOR ( May 2021) ( Learn how and when to remove this template message)

General bluewashing – claiming that their clothes are ethically made when actually the company shirks their social responsibilities. Giving certifications for sustainable seafood when they cannot prove them is the literal definition of bluewashing, so we need to take this seriously! Plus, it appears that 80% of the MSC’s income comes from licensing seafood too, which smells a bit fishy. Bluewashing was first used in relation to the United Nations and their Global Compact. A report found that 40% of corporate members who volunteered for the compact did not use its ten principles to make any policy reforms. [5] The compact is non-binding and the United Nations has publicly stated that it does not have the resources to monitor the bodies who are supposedly participating in it. [6] Therefore, concerns were raised that participating companies were using the compact as a way to "blue wash" their reputation aka improve public perception of their morals without legitimately introducing any policy reforms. [7] [8] The companies who joined were accused of using the United Nations' "excellent social reputation" to improve their own standing. [9] The word blue was inspired by the colour of the United Nations' flag. [10] The parking lot is quite small next to the trailhead, so just park alongside the should of the road soon after entering into the formal entrance of the Tonto National Forest. We parked in the long line of cars and had a 5-10 minutes walk to the trailhead. Many critics believe that the UNGC fails to hold corporations accountable and leads to the issue of bluewash. Many businesses and organizations join the initiative as an excuse to claim participation in philanthropic or charity-based activities.While this non-binding pact aims to make business practices more ethical and sustainable, the UNGC doesn't necessarily recognize or certify that the member companies have fulfilled its Ten Principles. Businesses should encourage the development and diffusion of environmentally friendly technologies.

Numerous consumer protection organizations around the world warn about bluewash. They ask buyers to protect themselves from unfair and deceptive practices. Bluewashing (a word with similar connotations to " whitewash" and " greenwash") is a term used to describe deceptive marketing that overstates a company's commitment to responsible social practices. [1] It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors. [2] Alternatively, it could be phrased as a way that companies hide the social damage that their policies have caused. [3] The term bluewashing, however, might be new to some and focusses more on the labour conditions and human rights within the garment industry rather than environmental issues. It’s also often associated with the blue logo of the United Nations (UN) and more specifically the UN Global Compact.People use bluewashing to mean several different things. It first popped up as a spin-off of greenwashing. But whichever definition of bluewashing you’re interested in, one thing remains the same: By better, we mean more eco-friendly, more socially responsible, or just to boost the public perception of a company. The bottom line is, bluewashing is deceptive and bad for consumers (and usually by extension, the planet). The Difference Between Bluewashing and Greenwashing

This is about companies making you think their products are good for the oceans – or at least, don’t harm them – when actually they do. The demand for environmentally friendly and socially responsible products continues to rise. People want products that are better for the environment and the people working in supply chains, without misleading claims or marketing messages. Consumers all over the world are becoming increasingly more aware of the alarming rate we are currently destroying our home, the Earth. They care for the environment and society's bigger issues. So what do greenwashing and bluewashing actually entail and why are they a huge problem especially in the fashion industry? What is greenwashing? As a result, there’s nothing stopping an unethical, rule-breaking company from joining the UNGC and using that accreditation to promote their services/products.

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Eventually, as you follow the water streams, you’ll find a small waterfall and probably several families with youngsters and puppies. Researching this trail, I know the streams can extend all the way to the fork, but on our hike in March, the creek was receding pretty heavily. The Streams to the Waterfall